William Hill to run betting lounge at Prudential Center

Whenever the New Jersey Devils take the ice hockey, fans will soon have the option of watching their game in addition to other live games out of a lounge area that looks and feels like a sportsbook.
As part of becoming a team sponsor, sportsbook operator William Hill will get its name on a Prudential Center lounge where matches can be watched more than 20 screens with chances boards showing the menu of gambling options across all sports.
Since the NHL isn’t comfortable with the site being a real sportsbook where bets can be placed in windows and kiosks, William Hill US CEO Joe Asher told ESPN that business ambassadors will assist bettors in downloading William Hill’s betting app. The space has been converted and rebranded fast, but there is presently no opening date.
Odds will be exhibited not just inside the sports lounge but also on the group’s 4-story scoreboard. The lounge will be open for each and every event in the venue, including concerts. That’s a lot of vulnerability, as Billboard ranked the venue 10th in the world on its own Arena Power List earlier this month.
“Our aim has always been to make Prudential Center the house of sports and entertainment in New Jersey, but finally our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a role in amplifying enthusiast experience here,” said Hugh Weber, president of the Devils’ ownership group, Harris Blitzer Sports & Entertainment.
William Hill, which works more sportsbooks than every other business in the country as a result of its 108 places in Nevada, has been aggressive in New Jersey since May, if the Supreme Court allowed states to make their own conclusions regarding sports gambling after ruling that portions of the Professional and Amateur Sports Protection Act of 1992 were unconstitutional.
The company became the first operator of a sportsbook at the country when it opened at Monmouth Park racetrack on June 14. But competition is fierce within the country, which can be projected to surpass Nevada in sports betting manage and earnings.
Daily fantasy sites DraftKings and FanDuel, armed with a nutritious database, were among the first to launch apps on which lovers can wager as long as it was done within state lines. FanDuel followed with its first sportsbook at the Meadowlands, on the grounds in which the New York Jets and Giants play, that started a month after William Hill’s racetrack location debuted.
“We’re spending a significant amount of advertising dollars in New Jersey,” Asher said. “It will be quite a competitive and costly landscape for another few years. A think a good deal of organizations in the space feel the need to push hard at the state as a testing ground to prove they can be everywhere. In a way, it’s like the Iowa caucuses in politics.”
While New Jersey is now one of five states that has legalized sports gambling — combined with Nevada, Delaware, Mississippi and West Virginia — it’s the weakest state. In the first four weeks following sports gambling was legalized, New Jersey earned $336.6 million in wagers, as stated by the nation’s Division of Gaming Enforcement.
“I said that, when fully mature, the New Jersey sports gambling market would double that of Nevada,” Asher said. “It’s early days, but I could see how much that is being conservative.”
William Hill is currently one of eight companies that offer mobile betting on devices inside the state.

Read more here: http://windsterbladeservices.com/new/ufc-235-jones-vs-smith-odds-and-predictions/