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Bridal dress customizer Anomalie raises $13M as bridal stores crumble

David’s Bridal once owned 50% associated with $36 billion bridal dress market before it filed for bankruptcy year that is last. ukrainian brides Brides were growing fed up with the possible lack of designs and sizes plus high costs at high priced stone & mortar stores. The industry ended up being destined for interruption by pc pc pc software that could replace overhead costs and inflexibility with direct-to-consumer personalization.

That’s why we profiled a brand new customized wedding dress startup back 2016 called Anomalie despite small money or traction. The increase of Instagram suggested every ended up being happy to embrace pc computer software to supply 4 billion design permutations and break the markup cartel by offering gowns starting at $1000.

“I don’t think I’ll ever have tired of using brides. Continue reading